patrick Kelly Joins board

The Board of Australian International Pedal Prix Inc. is pleased to announce the appoitment of Patrick Kelly to the Board.

Patrick Kelly is a strategic business development and advancement professional currently working in an executive leadership role at Blackfriars Priory School, Prospect, South Australia. He is a Fellow of Educate Plus, Australasia’s peak body for advancement professionals, serving as the organisation’s Chair from 2014 to 2016 and Deputy Chair from 2012 to 2014.

A Blackfriars Old Scholar, Patrick’s role at his alma mater encompasses responsibility for all facets of educational advancement – student recruitment and admissions, marketing and communications, old scholar and community relations and fundraising. In addition, Patrick manages the school’s burgeoning International Student Program.

Patrick’s involvement with Pedal Prix started in 2003 during his tenure as Marketing & Communications Manager at St Columba College, Andrews Farm. Identifying the sport as a marketing and publicity opportunity for the relatively new school, he worked with the Design Technology department to help engage the broader school community in the sport through sponsorship and parental involvement.

HPV innovation and marketing were the chief drivers behind the introduction of Pedal Prix to the new Australian Technical College – Northern Adelaide in 2007. Patrick used the school’s participation in the HPV Super Series as a key component to promote the institution to families and engage with local industry partners who were critical in the development of the specialist technical and trade training school, now known as St Patrick’s Technical College.

Using the Formula Triseld platform, Patrick led the introduction of Pedal Prix at Loreto College, Marryatville, during his time there as Director of Strategic Development in 2008, 2009 and 2010. A highly engaged parent community was a hallmark this period which also saw the team win the Junior Secondary (girls) category at the 2010 Australian International 24-hour Pedal Prix at Murray Bridge.

After an eight-year hiatus from the sport, Patrick was invited to start a Pedal Prix program at Blackfriars in 2019. Now in its fifth year, with strong support from the school’s management and a highly engaged parent group, the program has developed from a single cycle into a competitive outfit with three teams competing across the S2 and S3 categories. The school is successfully building the sport with a multi-faculty approach across Creative Arts and Design Technology, Health and Physical Education, Nutrition, STEM and Information Technology. In 2023 this was expanded to include a Creative Arts design project for students in Years 5 and 6.

Patrick brings a wealth of knowledge and skills to the organisation, and adds real world Pedal Prix experience spanning many years. Welcome Patrick.