pedal prix and UniSA Confirm Sponsorship



Australian International Pedal Prix Inc (AIPP) is pleased to confirm the establishment of a two year sponsorship agreement with University of South Australia for naming rights of the Australian Human Powered Vehicle Super Series.

The confirmation follows the announcement made at this year’s 24hr Australian International Pedal Prix at Murray Bridge by Deputy Director, Marketing and Student Recruitment Ryan Bailey on the starting grid at Sturt Reserve.

The agreement establishes the continuation of a very successful partnership through to the end of 2025 and this aligns with the expected creation of Adelaide University, a future-focused university that combines the strengths of the University of South Australia and the University of Adelaide with a target launch date of 2026.

The University of South Australia has been the naming rights sponsors of Australia’s paramount HPV competition, and arguably the biggest human powered vehicle racing series in the world, since 2012, establishing itself as the primary supporter of the sport and series in Australia.

UniSA’s Deputy Director for Marketing and Student Recruitment expressed their enthusiasm in continuing the relationship. “We see the real benefits that Pedal Prix brings to the community, and we want to continue to back them. From primary to high school, old scholars and beyond, the intrinsic positive experiences in areas such as technology, design, engineering, teamwork, health and fitness, sustainability, and the environment are clearly apparent. Furthermore, the sense of community that has been established not just within teams but across the sport as a whole, is something we want to be part of. The University of South Australia are delighted to once again be able to support AIPP and the Series as naming rights sponsor.”

AIPP Inc. CEO Marcus Lacey described the nature of the relationship and what it means to the sport. “The ongoing support of University of South Australia is humbling. They have now been by our side for some 12 years. When COVID crashed the party, and the world became extremely challenging for both parties, UniSA stayed with us. Now, in 2023, at the end of what can be described as the first full season of near normal levels of confidence since 2019, they are with us stronger than ever. The University’s sponsorship has allowed the Series to continue and the events move forward on a solid foundation. As an organisation we are extremely grateful, as a community we are terribly fortunate.”

The Series will once again be called the UniSA Australian HPV Super Series and will get the green light in Mount Gambier for Round 1 on 16 March 2024 at McNamara Park.

2024 UniSA Australian HPV Super Series Provisional Calendar

Round 1 16 March Mount Gambier
Round 2 18 May Tailem Bend
Round 3 14-16 June Adelaide
Round 4 3 August Tailem Bend
Round 5 17 August Busselton
Round 6 21-22 September Murray Bridge